If your podcast listeners watch Netflix or scroll their Instagram feed, they need to look at the screen. But listening to the podcast, 88% of them turn the episode on, put their phones aside and do what they intended to do.
40% of those who listen to a podcast at least once a week even no longer WATCH Youtube. They LISTEN to it. They put their phones into their pockets and continue driving, walking with pets, cooking, or doing some routine work at the office. So even if they wanted to react to your Call To Action, their hands are busy, and later they forget what you asked them to do.
Text elementI believe that you answer emails, reply to comments, and communicate on social networks. But if you delay the response, your listeners start worrying: are you too busy, is there something wrong with the email address, or is their opinion as crucial as you told in the podcast?
The listeners have made efforts to write to you, so they may get offended if you ignore them for too long. 38% of interviewees would be doubtful about writing to a podcaster again if they hadn't received a response from him before.
- Anchor- we've discussed above. BUT now, you should also keep in mind that voice messages are not transcribed into text which may be an issue if you receive too many messages.
- Galas - we've also discussed above. Galas has the options of Anchor + public voice comments + soon there will be transcriptions of the voice messages automatically into text.
- SpeakPipe allows people to call and leave a voice message. BUT you should have a website and technical possibility to integrate SpeakPipe into it. Also, only your website listeners will be able to call you. So you need to encourage them to leave the platform where they are now and go to your website.
- Vocal Mail is an extension to Google Chrome. It will let your listeners send you video or voice emails which is good if typing for them is an issue. BUT they have to download that extension, or you have to explain how to do it. Also, your listeners will still need to find your email, so make sure your email address is visible.
- Callin allows live chats and usual commenting that reminds Clubhouse. Though the apps work pretty well, they do not contain all the podcasts, and there is not much activity yet.
- Podinbox is a dynamically growing service. Your listeners may follow your link, register, and send personal voice messages and donations. BUT listeners cannot discuss your episodes among themselves in a voice or text (as they may do with Galas ). Pay attention, if you choose a free subscription, they will charge 5% of the donations you get. And unfortunately, they do not provide transcription to the voice messages. Maybe, they will consider it soon.
- Podcastle may be helpful in combination with all instruments mentioned above. With this tool, you can improve the voice messages' sound before inserting them into your show.
54 out of 100 interviewed podcast listeners could clearly remember situations when they wanted to comment on a particular moment of the episode but couldn't do it. So by the end of the episode, it has stopped being relevant, or they forgot what they wanted to say.
18 out of 100 do not comment though they liked the episode. They feel silly to write "thank you" or "good job" after many other people have done it. There were no particular questions at the end of the episode, and the podcaster didn't ask for their opinion on specific topics, so they had no idea what to say.